How to use The Oxford Review in Coaching and Executive Coaching and to get more clients

How to use The Oxford Review in Coaching and Executive Coaching and to get more clients

How to use The Oxford Review in your coaching practice

How to use the Oxford Review research briefings in your coaching practice, sessions and to get more clients

Topics on this page to help you work out how to use The Oxford Review



Keeping up-to-date with the very latest coaching practice and thinking

Firstly we have a whole section of the very latest research briefings just about coaching and coaching practice. You can find them all here: Coaching Research Briefings.

Most of these research briefings are we publish are about the practice of coaching and will keep you up-to-date with the very latest thinking and research about coaching and executive coaching. These are wonderful not only for your own development but they mean you can talk authoritatively about the latest developments in coaching to potential clients.



Research Briefings about just about every other topic you will ever want for helping your coachees

However, because we publish research briefings about a lot of other useful topics such as:

you will find research briefings about just about every topic you are likely to be coaching people on. As a result these are incredibly useful to have and use in your coaching practice.


Evidence based practice


A never ending supply of coaching ideas and things to work on with your coachees

Because we publish research briefings every week, The Oxford Review is really a constant supply of ideas and content for your coaching sessions. Here are some ideas from executive coaches who already use our Research Briefings:


    1. Firstly you can simply send a complete briefing to your coachee in preparation for the next session. The simplest way to do this is Email the pdf and ask them what they think of it. However we have found that asking more focussed and searching questions tend to work best. For example questions like
      1. How does this inform or relate to your situation?
      2. What similarities and differences do you see with your situation?
      3. What do you take away from this?
      4. Where might you use this?
      5. Knowing this what actions might you now take?
    2. Secondly you could work with the coachee to unpick the contents during your session. This can be done to help them gain another perspective, unlock something or help to form a strategy or plan, for example.
    3. Challenging thinking. Some coaches use the Research Briefings to act as a form of provocation to get the coachee thinking in a different way. Having actual research findings is a great way to challenge someones thinking and get them to think about alternative approaches to a situation. This is particularly the case if there is a bit of a case of ‘group think’ going on in the coachees organisation or team. Some of the briefings focus on cognitive biases and how to over come them. These are particularly useful for getting people to challenge their approach and thinking.


Business development and get more clients

Business development and get more clients


Using The Oxford Review to get more clients and for business development

Many independent coaches find our research briefings invaluable for business development and getting more clients. For example we have coaches that use the briefings:

  • As the basis or foundation for a regular blog or vlog. These are excellent for positioning you as someone in the know and someone with credibility and for building a reputation and authority.
  • Keeping in touch with clients and ex-clients. It’s often easier to get a client back than find a new one. Keeping in regular touch with ex-clients often leads to coaches being re-engaged. What you want to create is the thought in ex-clients heads “Oh I know who can help with this”. The problem is ‘out of sight is out of mind‘ and this means that either:
    • An ex-client doesn’t know they need help with an issue (The Oxford Review research briefings are excellent for highlighting issues they need to work on), or
    • They are not sure who to turn to. The last thing you want is to be forgotten! You want that the first person they turn to to be you. This is more likely if you are regularly being of value. Click here for ideas about how to stay in touch with clients and ex-clients.



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