How the senior management of your company affects the brand. New research.
It has been pretty much accepted that senior management can have a major impact on the delivery to the customer of a brand’s values and vision. However, very little work has been done to look at exactly what the impact is and how it works. In a study just published, a team of researchers surveyed … Continue reading How the senior management of your company affects the brand. New research.
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed