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We purposefully stay away from the normal 'anyone will do’ membership model as we are building a valuable community and service that meets the needs of our members. This means focusing on the core profile attributes of the professionals who make up our membership to ensure and that we serve our members' particular needs. It is impossible to be all things to all people and we don’t even want to try. Whilst it may be good for revenue to have open membership, it’s not good for the needs of our members.

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