Tag Archives for " competitive advantage "
The Outcomes of Using Social Media as a Tool for B2B Sales and Marketing
Business-to-business (B2B) marketing and sales Business-to-business (B2B) marketing and sales is highly competitive and organisations are always looking for new ways to improve their competitive advantage.There are a wide range of technology tools designed to enhance the sales process and increase customer loyalty. Currently, one of the most popular tools for B2B sales is social […]
Read moreHow Leader Humour Helps to Develop Employee Creativity
Leader humour is one of the primary leadership behaviours and impacts a wide range of outcomes, including performance, as well as higher employee job satisfaction, stress reduction and higher employee engagement Employee creativity Employee creativity is often the foundation of organisational innovation, which itself is the basis of a business’s competitive advantage. Consequently, determining which […]
Read more- in Blog , Organisational Development , Research by David Wilkinson
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Can entrepreneurship training give organisations a competitive advantage?
How to gain a competitive edge is (or should be) the concern of many organisations. A new study looking at one factor, entrepreneurship training, wanted to test whether this will actually make a difference to the organisations level of competitive advantage. Entrepreneurship training Entrepreneurial culture Human resources development Developing sustainable competitive advantage as a […]
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