Activism - Definition and Explanation

Activism – Definition and Explanation

Understanding Activism: A Vital Component of DEI Efforts

Activism plays a pivotal role in advancing Diversity, Equity, and Inclusion (DEI) initiatives, fostering societal change, and challenging systemic injustices. 


Activism refers to the practice of taking action to effect social, political, economic, or environmental change. It encompasses a wide range of activities, from grassroots organising and protests to lobbying, advocacy, and community outreach. At its core, activism aims to challenge the status quo, address inequalities, and amplify marginalised voices.

The Significance of Activism in DEI:

In the realm of DEI, activism serves as a catalyst for dismantling discriminatory practices, promoting inclusivity, and advocating for justice. It empowers individuals and communities to demand accountability from institutions, challenge prejudices, and create spaces where diversity is celebrated and respected.


One compelling example of activism in the realm of DEI is the #BlackLivesMatter movement. Originating in response to police brutality and the systemic oppression faced by Black communities, #BlackLivesMatter emerged as a powerful force for social change. Through protests, online advocacy, and community organising, activists have brought attention to issues of racial injustice, prompting conversations about systemic racism and the need for reform in law enforcement and other sectors.

How Activism Drives Change:

Activism drives change by raising awareness, mobilising individuals and communities, and exerting pressure on policymakers and institutions. Through collective action and solidarity, activists can influence public discourse, shape policies, and bring about tangible improvements in societal attitudes and structures.


In conclusion, activism serves as a driving force for promoting Diversity, Equity, and Inclusion, challenging systemic injustices, and fostering positive social change. By understanding the significance of activism and supporting grassroots movements, organisations can work towards building a more equitable and inclusive society for all.


Svirsky, M. (2010). Defining activism. Deleuze Studies4(supplement), 163-182.

Holtzhausen, D. R. (2009). Activism. In The future of excellence in public relations and communication management (pp. 383-406). Routledge.

Norris, P. (2004). Young people & political activism. Harvard University, John F. Kennedy School of Government.(32p).

Reitan, R. (2007). Global activism. Routledge.

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