Ageism Awareness - Definition and Explanation - The Oxford Review - OR Briefings

Ageism Awareness – Definition and Explanation

Understanding Ageism Awareness: Breaking Barriers in Diversity, Equity, and Inclusion

In the realm of Diversity, Equity, and Inclusion (DEI), Ageism Awareness stands as a critical pillar in fostering a society that respects individuals of all ages. Ageism, a form of discrimination based on age, often goes unnoticed or unaddressed in various societal contexts. However, raising awareness about ageism is essential for promoting inclusivity and equality across generations.


Ageism Awareness refers to the recognition and understanding of ageism as a social issue and the proactive efforts to combat it. It involves acknowledging stereotypes, biases, and discriminatory attitudes towards individuals of different ages, particularly older adults, and working towards creating environments where age does not limit opportunities or hinder respect and dignity.

Why is Ageism Awareness Important?

Ageism can manifest in various ways, from employment discrimination to unequal access to healthcare and social services. By promoting Ageism Awareness, we aim to challenge these stereotypes and promote a culture of inclusivity where individuals are valued for their contributions regardless of age. This awareness also encourages intergenerational understanding and collaboration, fostering stronger communities and organisations.

Key Strategies for Promoting Ageism Awareness:

  1. Education and Training: Providing education and training programmes on ageism for individuals and organisations can help increase awareness and cultivate empathy towards people of all ages. Workshops, seminars, and online resources can offer insights into the impact of ageism and strategies for addressing it effectively.
  2. Advocacy and Policy Change: Advocating for policies and practices that promote age diversity and combat age discrimination is essential. This includes supporting anti-ageism legislation, promoting age-inclusive workplace policies, and challenging ageist stereotypes in media and advertising.
  3. Intergenerational Dialogue: Facilitating conversations and collaborations between different age groups can help break down barriers and foster mutual respect and understanding. Intergenerational programmes, mentorship initiatives, and community projects can create opportunities for meaningful interactions and shared learning experiences.
  4. Promoting Positive Ageing: Shifting societal perceptions of ageing from negative stereotypes to positive representations is crucial for combating ageism. Highlighting the contributions and achievements of older adults in various fields can challenge ageist attitudes and promote a more inclusive and age-diverse society.


Imagine a scenario where a job applicant in their late 50s is consistently overlooked for positions in favour of younger candidates with less experience. Despite being highly qualified, the applicant faces subtle age-related biases during interviews and recruitment processes. By raising Ageism Awareness within the organisation, HR departments can implement measures to ensure fair hiring practices and combat age discrimination in the workplace.


Ageism Awareness is not just about recognising age-based discrimination; it’s about taking proactive steps to challenge stereotypes, promote inclusivity, and create environments where individuals of all ages are valued and respected. By incorporating Ageism Awareness into DEI initiatives, we can build a more equitable and age-diverse society that celebrates the contributions of people across generations.


Firzly, N., Van de Beeck, L., & Lagacé, M. (2021). Let’s work together: assessing the impact of intergenerational dynamics on young workers’ ageism awareness and job satisfaction. Canadian Journal on Aging/La Revue Canadienne du Vieillissement40(3), 489-499.

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